September: On Set blogged about stylist Lara Amis’s work on “First Pals” and the campaign’s nomination for the 2012 GLAAD Amplifier Awards (Gay & Lesbian Alliance Against Defamation).
October: “First Pals” wins the GLAAD Award for the category “Advertising- the Hot Spot (Mainstream Market)”.
CONGRATULATIONS Lara, Heather, and Minerva!! Anybody that has had to solve a media problem would know that advertising to all people- across the board- isn’t easy. How do you grab your intended audience’s attention? How do you hold that attention and attract customers with merchandise while simultaneously instilling a brand message? How do you do all of this AND challenge yourself to expressing the brand and society’s evolution into fresher, unexplored territory? This is how. No claims, no gimmicks… simply perfect. Our hats off to you!